How to Spot Fake Online Reviews
If you’re a wise customer, you would read online reviews of commercial office cleaning service in Houston, Texas before hiring them. If, however, you are not a constant reader of online reviews, you could get easily duped by the seemingly all-positive reviews of a certain company’s past and recent clients. So before you decide whether a company that has an online presence is reliable or not through the feedback they received from their real customers, here are tips on how to spot fake online reviews. Make use of these tips the next time to shop for online products or services.
First of all, quantity is key. This simply means that the more reviews a company gathers, the greater their significance. The rule of the thumb here is that a hundred reviews will give one an idea of the overall service of the company. Another important thing to consider is that more mixed (both positive and negative) reviews are more realistic than a handful of all-positive reviews.
Second, notice if the company replies to the comments of the clients and visitors. One way to know if the reviews are legit or not is when the company responds to the feedback and there’s a sort of conversation that shows how the company resolves the issue, if there is. A good company seeks to address customer concerns in different avenues.
Third, check the dates of the reviews. Are the feedback up to date or posted many years ago? The more updated the reviews are, the bigger the chance that the company is still in existing and that they are still having customers. Take note that the most recent feedbacks are usually the impression of visitors about the current status of a company.
Fourth, real identities of customers are often shown in authentic reviews. Ideally, customers are given the chance to have a public profile when giving reviews such as their name, social media account, or a profile picture. A customer who does not have a public profile or an identifiable character may not be legit.
Lastly, pay attention to the how the reviews are written. Always remember that regular customers of any business, including commercial office cleaning service in Houston, Texas rarely write very detailed comments. Also, if all the reviews are somehow written by professional writers, it is fair to assume that these comments may not be actually written by legit customers. Instead it could posted by content marketers or SEO specialists.
Quick Response Janitorial Services
9421 Campbell Rd, Houston, TX 77080
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