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Developing Powerful Communication in BusinessIs communication in business the most important factor to the success or failure of your team? If you said yes you'd be right. Communication within your team, organization, and marketplace is the core of who your business is, and defines the trajectory it will take. It's been proven, business managers spend upward of 75% of their time communicating. Ask yourself: "How much does your team rely on effective communication?" Given the fact so much of your time is spent communicating, poor communication skills obviously come with a huge price tag to your business. Just last year, American businesses spent over 3.1 billion dollars training and retraining employees in written communication in business? How important is the way you communicate? It's the most important thing you do. This statistic doesn't even show the billions of dollars that employees with poor verbal and written communication skills cost their business every week. If You Don't Communicate Well You Are Burning Your ProfitsThe answer is yes. To run a team or business at a high level you must target employees who can communicate clearly. Did you know 2/3 of all salaried employees have writing responsibilities? Most of these employers pay top dollar to train and re-train their employees to encourage more effective communication in business. If you're an individual looking to fast-track your career, improving your communication skills is the absolute best thing you can do. As someone who has struggled at times to get my point across effectively in large groups or when doing business presentations, I know first-hand the importance and the difficulty of effective communication in business. It will make or break your career. The best lesson I ever learned was that I wasn't alone in my struggle. Most high level managers and team leaders struggle to improve their communication skills. Their are several organizations dedicated to helping people communicate better, and overcome any communication anxiety you might have. 1 in 5 people are deathly afraid of communicating in front of large groups. They'd rather die than get up in front of a large group of their peers. . . amazing. There is help. Groups like Toastmasters International have dedicated themselves to helping professionals who need help with communication in business. Thousands of people have overcome their fears and strengthened their leadership skills with the help of these groups, and best of all they're free to join.
Does Fear Hold You Back?Admitting you need help is the largest barrier between where you are and where you want to be in your career. As a business professional you can sense the far-reaching consequences of not being able to clearly express your thoughts, feelings, and information. At the core, every business is help together by the way it communicates. How you encourage your employees to communicate is the critical link within teams and every aspect of your business. As a professional, you know writing and speaking are the two of the most important aspects of your career, perhaps more important than your specific knowledge. Looking at this from the perspective of you as part of a business team, your ability to communicate makes you indispensable or expendable. Training yourself effective communication in business skills is key to longevity and promotion. As the workplace becomes more diverse your ability to relate to different "types" of people and backgrounds comes at a premium. Literally. Your ability to harness the talents of others and get them working in a common direction, regardless of their diversity, is a resource not everyone can take advantage of. As a professional you must understand, no matter how much marketing, finance, and accounting your team might know, unless your team can communicate that knowledge effectively, it's useless. The key to effective communication in business, and to building a great team, is effective collaboration and sharing knowledge between disciplines. |
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