Improving Communication Skill: Pre-sell Your Butt Off!

Communicate To Win:
Start Today!

An Exclusive Invitation:
Improving Communication
Skill

How a self-centered undergrad student learned the tough lesson of giving others what they want in order to build his personal "circle of influence". . .

and how you can do the same without having to put up with 22 year-old pompous shit-heads, 4 more years of college, or an 8 year learning curve.

The Keys To Influence

This story starts in an unusual setting - a beginning fiction writers workshop on the campus of a small, rainy Northern California University.

Writers, I've learned, like most artists, take themselves and their "work" seriously. . . really serious.

Young artistes will protect their "work" like a mother grizzly bear protects her cubs (to the death), regardless of how "good" their work really is. . .

And at the tender age of 22, I was "really serious" about my work, even though it sucked.

I just knew my natural writing talent was going to change the world - I knew I was going to write the next Great American novel. Writing, to me, was less about improving communication skill and more about letting everyone know just how "smart" I was.

I started the beginners workshop thinking that I was just a short story or two away from my "big discovery."

I thought the world revolved around my immense talent as a writer, and to get my big break I should let some published authors get to know me.

A Course In Reality

The class was taught by a writer whom, I figured, nobody outside the fog of the North Coast Redwoods even knew.

He'd written one big hit, a book, set on a ranch somewhere on the Mendocino Coast, about a duck and some eternal-life-giving whiskey. . . weird stuff; I, was into "realism."

The first night of class the teacher walked into class a full five minutes late, and to be honest I was pretty disappointed.

He was a full head shorter than I'd imagined him, white hair, full Hemingway-esque beard, and he said it was "bullshit about the A's vs. Yankees playoff series going on the same time as class."

"What a pompous jerk," I thought, "interested in baseball rather than class (I was thinking about myself of course), typical writer, thinks he"s better than us."

The teacher started doing his thing. . . going over the class guidelines: kindergarten stuff like being respectful of other people and their work, not plagiarizing - typical undergraduate babysitting.

He came to a point where he asked us, "I bet you all want know the key to becoming a wildly successful author, getting discovered, and becoming famous right?" "That's probably why most of you're all here. Right?"

We all had to agree, or at least I did.

Secrets of Influence?

The teacher went on undressing our motives for attending his class: "Why else would you be here? I'm a published, fairly famous writer offering a creative writing course. I'm the expert, and you're all the students. You, or your parents, have all paid thousands of dollars to listen to me for the next 16 weeks, even though you haven't read one word of what I've written."

I had to admit he was right, my motives for attending his class were totally focused on what I wanted and how I could benefit. I hadn't read his work, but I already respected him.

He then gave us his formula to success: "The magic secret is. . . Know your audience and give them what they want."

He went on, "Meet your audience where they're at and simply persuade them to agree with you and your story. The more people who agree with what you say or write, the bigger your circle of influence will grow, the more books you will sell, and the more people will respect you."

What?!?! That was his amazing "secret formula" to not only improving communication skill, but becoming a famous author?

It was too simple to be true.

Obviously, I didn't believe it.

Because I was intrigued by the simple concept, I bought and read all of his books. I also took three more classes from that "no-name" writer and began to realize the secret to persuasion and communicating successfully lies in your ability to tell a compelling story and position yourself as an expert, in order to truly influence what others think of you.

But it took me 8 more l-o-n-g years of struggling in life, my writing, and my business to finally "get" the keys to persuasion and communicating effectively.

The secret formula to improving communication skill and becoming successful in business and life:

• respect those you hope to develop a relationship by meeting them where they are.
• offer them an idea or a solution that can help solve their problem or help clarify something for them.
• influence them positively in order to position yourself as an expert.
• build a quality relationship with your audience by giving them much more than you take.

These are the secrets of best-selling authors, team building gurus, direct marketers, and influential networkers all over the globe. Follow these simple steps and your circle of influence will grow exponentially.

No PhD (Piled Higher And Deeper)

Of course I figured the answer to writing a best-selling novel was in a complex story like those we'd been studying for our English 300 courses - some jumbled postmodern tome that doesn't go anywhere, has no plot, and no wisdom to impart.

Addressing people like you have a PhD in philosophy might earn you a name in the highfalutin world of intellectuals, but in the "real world," especially in the business world, people talk and write to each other in order to communicate their ideas simply and effectively.

In the business world, if you can't communicate simply and effectively, at best you'll struggle more than you should; at worst you'll fail miserably.

One great business mind, Dr. Ken Evoy, says PhD really stands for "Piled Higher and Deeper."

Dr. Evoy wrote the bible of improving business communication skills for the 21st century. . .

Even though his book mainly deals with writing content for winning communication on the Internet. . . it should be read by every manager, CEO, creative writer, small business owner, or anyone who deals with people.

What Do Masters of Influence Know?

Improving Communication Skill Is a Process Not an Event

At 22 years old, in my ultimate wisdom, I didn't understand how meeting people on their level rather than my own could benefit me.

I wanted people to realize how smart and talented I was; I didn't make the connection that it is those who serve their customers'/readers'/friends' needs best who ultimately reap the rewards of success.

By becoming less selfish I began improving communication skill simply by thinking of other peoples' needs before mine. The quote by the great communicator Zig Ziglar is really relevant here:

You will get all you want in life if you help enough other people get what they want.

My undergraduate professor, Zig Ziglar, and Dr. Evoy make it perfectly clear. . .

. . . every form of communication, from team building sessions to effective inter-office emails, relies on your ability to give others what they need in order to persuade them toward understanding and agreeing with your ideas.

With clear understanding comes persuasion, with persuasion comes effectiveness.

These are the secrets of influence. . .

Evoy calls this formula "PRE-selling" and the concept has changed the lives of thousands of people actively searching to make their communications more effective.

Improving communication skill is not some vague theory or mysterious trick. . . it is process, an systematic process of communication that allows you to influence others "naturally" and ethically - without becoming some slimy used-car salesman.

Learn to Communicate The Right Way:

Improving communication skill is one of the most neglected skills of our educational system. It is NOT improving.

We have teamed up with one of the best business writers of our time, Dr. Ken Evoy, to offer you MYWS!

Reading and applying the simple lessons of this book WILL improve the way you interact with the world around you!

Allowing you to improve your relationships with others naturally.

Start Improving Communication Skill Today!

If you are really serious about improving communication skill, leadership communication skills, or even how get over your communication anxiety, effective communication and learning to PREsell your ideas are critical to successful and beneficial relationships with others.

Make sure to request your Free Copy of Make Your Words Sell! and begin the process of improving communication skill in the way you interact with others today!